Lexan Signs

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The industry of packaging is a multi-billion dollar business. Every product in your business is packaged to attract attention. The most important package to you is the front of your location! Its the first thing your customers see, and it must convince them to stop in or remember you. Successful businesses package and brand their location with high visibility business signs. You can spotlight your location with the professional image of our new franchise quality outdoor electric signs, or attention getting LED Sign from Axiom. First Impressions are Lasting Impressions! People judge the inside of your business from how you look on the outside. Your business sign is your invitation to the public. Your business invitation must have the visual impact to get the attention of the Mobile Market. The average “words only” type sign commands less than 10% visibility. Learn how to increase your locations visibility to over 90% with a new digital LED Sign or high impact vacuum formed Lexan outdoor electric signs. Convert Street Traffic into Cash! The Backbone of your business is your existing customer base, but the Life-Blood is the cash flow created by New Customers. Your business is located on the edge of a “money stream” of traffic. You have millions of dollars flowing past your business location every day. Convert the “drive by” traffic into “drive in” traffic with the right outdoor electric sign. An effective outdoor advertising campaign requires that your business signs capture the attention of the passing traffic.

“The size of your sign is not important; it’s the ability to attract attention that counts.” According to a recent SBA study the 3 key factors to the successful development of your commercial property are Visibility, Accessibility and Parking. With visibility being the number one consideration in generating attention for your location from the mobile market in front of your location, you must ask yourself, “Am I doing a satisfactory job drawing attention to my business?” Your potential customers can draw three conclusions from your business front. 1. A good impression. 2. A bad impression. 3. No impression at all - they don’t see you. When was the last time YOU spent money at a business that projected a poor image, or a business you never saw? If you are like most of the population, the answer is, “Never!” The average customer has less than 7 seconds to develop an impression about your business. The old axiom, “First impressions are lasting impressions” has never been more true. If you want to MAKE MORE MONEY in today’s competitive market, you better put your best foot forward. The “sure fire” method in the past of attracting attention has been to put up the biggest sign possible. You see this method employed at almost every franchise location. It works, but at a cost. The average franchise spends over $75,000 on signage. Premium franchises spend 2 to 4 times that amount. Why? It works! Most independent business owners have budget constraints, location restrictions, and a limited knowledge of marketing tactics. The end result is a poor outdoor advertising campaign. What can you do? The first thing is to arm yourself with some basic knowledge about consumer recognition. Your success DOES NOT depend on sign size, but YOUR ability to attract new customers to your location. Here are some standards that you need to consider: Key Factors in Attracting Attention 1. People think in PICTURES, not words. No matter what language people speak, a GRAPHIC creates INSTANT RECOGNITION. A graphic that describes your business will define you in seconds. A words only type sign gets less than 10% visibility, a graphic gets over 80%! 2. COLOR grabs attention. Think “Golden Arches.” If your sign program has a color scheme that blends into its surroundings you are effectively camouflaging your message. 3. LIGHT! It does not matter what your hours of operation are. People (potential customers) are mobile and in front of your business 24 hours a day. Many NEW CUSTOMERS see your business for the first time “after hours.” 4. MOTION! A sign that presents motion or action is 90% more effective than a sign that is static. Have you ever been to Las Vegas? 5. CONSISTANCY! Present a consistent image and message to your customers and they will remember you. Your sign should reflect the image you are presenting with your other advertising methods. People “Go Where They Know.” Your Yellow Pages, News Paper, Radio, and Direct Marketing advertising will generate more business when people recognize “Who You Are” and “Where You Are Located.” 6. IMAGE. Consumers need to interpret your message as positive and “up to date.” When a potential new customer looks at your business they need to say to themselves, “I can get what I am looking for at that business.” Before making an investment in any sign upgrade consider these proven factors. Find a sign company that is focused on how to generate new customers FOR YOU. You already have more business driving past your location every day than you could possibly handle, if you could just attract a fraction of them in. You don’t need the biggest sign; You need the most effective and attractive one!

GENERAL ELECTRICS LEXAN® resin is the world’s foremost engineering thermoplastic. One of the toughest and most versatile polymers, its unique combination of features is used to add high quality and high performance to outdoor signs, and thousands of other products. The sign faces can be painted using a special acrylic based paint that actually etches into the plastic and won’t peel, chip or fade. Vacuum Formed Lexan is the Gold Standard of the franchise sign industry. Durable, brilliant, visible from a longer distance do to the multi-dimensional effect. Its low cost, no maintenance, and professional. Lexan is commonly used to make bullet proof glass, NASCAR windshields & Military applications, and even eye protection. For more on GE Lexan® go HERE One of the most distinctive attributes of LEXAN resin is its high impact strength. Few other engineering plastics can match its ability to stand up to hard knocks in very cold or very hot temperatures. Products made from LEXAN resin are usually shatter-resistant and virtually unbreakable. With the increased strength of LEXAN resin, many products can also be made with thinner walls to be lighter in weight. Many of the visual features of today’s outstanding product designs are made possible by LEXAN resin and Visualfx® resins from GE Plastics. From virtually unlimited colors and hues, dramatic surface textures, crystal-clear transparency or translucency to metal flake, speckle and light-diffused special effects – LEXAN resin helps add high style to high performance. The beauty of LEXAN resin is more than skin deep. Combining its high purity, exceptional clarity and consistent quality, LEXAN OQ resins are widely used to meet the highest standards in the CDs, DVDs and optical media that are revolutionizing the way we see and hear today’s music, video and information. Its optical features also help make stronger, yet thinner and lighter, eyewear lenses that help protect us at work and play.